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Google Tag Manager is a tool allowing a website to manage and deploy certain tags on its website such as analytics tools, tracking pixels and tracking scripts. This facilitates the collection of information regarding your interaction with the website.
The tags deployed via Google Tag Manager are carefully selected to ensure the relevance of data collection. The site is committed to collecting only the data required to improve user experience on the site such as the pages visited, the time spent and the actions taken.
The data collected via Google Tag Manager are used to improve the website, personalise users’ experiences and assess the effectiveness of marketing efforts. This helps us to offer relevant content and tailor marketing campaigns to users’ needs.
Google Tag Manager ensures advanced security by keeping the information confidential. The tags are deployed in such a way as to minimise the risks of unauthorised collection. Strict measures are also taken to avoid any unauthorised access.
Further information: https://policies.google.com/privacy
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